Posted on Wednesday, May 4th, 2016 by Toby Sanders
Introducing Radical Transparency from Everlane.
When many businesses make decisions based off what’s good for them and not their customers, Everlane is doing business a bit differently. Everlane is introducing Radical Transparency: know your factories, know your costs and always ask why. Everlane spends months finding the best factories all around the world, and they’re the same factories that produce designer labels. The Everlane team visits them often, building strong and personal relationships with the owners. The hands-on approach is the most effective way to ensure a factory’s integrity. Everlane also believes customers should what products cost to make, so Everlane reveals the true cost and is represented with the markup price. Because Everlane is online only, they’ve eliminated expenses and pass on the savings. Every decision made, has the customer in mind. Everlane is hoping that Radical Transparency comes through in all the products and choices made.