Posted on Monday, November 15th, 2010 by Annat Katz
Conan O’Brien Presents: Team Coco – When I first heard that Conan O’Brien had left NBC I was devastated. I always favored Conan over Jay Leno, and I was anxious to know what would happen next. Fortunately for me and many others, Conan only moved to another network (TBS, his show airs weeknights at 11/10c).
But the reason why the Team Coco website has made it to last week’s Weekly Faves is not due to Conan’s new show per se, but due to the amazing website that Conan and his team created to build up the hype for the show, to provide users with terrific content, and to show what the fans are saying on the Web.
Explore the high quality and humor-infused content on the Team Coco website in the form of hilarious interview videos between Conan and his show guests, photos, and the latest word from the fans. In addition, you can buy some merchandise branded with the cool Team Coco logo. Oh, and there’s also a blimp (yes!) and a new podcast. The Team Coco website is a powerful example of how well the social media and the Web can be used as a solid marketing tool. Plus, the show is great, which makes it all the more amazing.
See the video below of Conan’s show on TBS, interviewing Michael Cera on November 11, 2010.