Posted on Tuesday, March 18th, 2014 by Will Hagle
Wibbitz cleverly re-packages textual content into rich and informative video summaries that can be watched conveniently on mobile screens, at home or on-the-go.
Despite smart phone technology being on the market for several years, consuming content via a mobile screen can still be a more cumbersome process than it should be. Wibbitz exists to revolutionize the way we consume news and other types of information from our mobile devices by reworking text content into video summaries that can be accessed from anywhere. Rather than forcing users to scroll through a lengthy block of simple text, the Wibbitz app delivers all the information that can be found in an article into a visually-compelling presentation. Wibbitz features pictures, maps, videos and other visual components that enhance your reading experience (the app also features words, as well as the option to listen to a voice over narrative, as your news is presented). Videos typically last around one to two minutes, much shorter than the amount of time it would take to read an entire article.
Unlike many news apps that only deliver content from within the app, Wibbitz’s technology is able to transform any news article into one of these video summaries. The app works with all text-based web pages, meaning it can repurpose any blog post or news article into a video with unique pictures and narration. Using the app is intuitive, and there are a variety of well-thought out features that don’t feel forced at all. If you do prefer to read the entire story, for instance, that’s as simple as swiping. Playing back a news story only requires a single tap. The app is also entirely free. Wibbitz definitely enhances the on-the-go news consumption experience, as it’s easier on the eyes than attempting to read a lengthy story on such a tiny screen. Unlike mobile versions of sites originally designed to be viewed in a web browser, Wibbitz was designed specifically for the smart phone, and it takes full advantage of that technology.