Posted on Tuesday, March 18th, 2014 by Will Hagle
Old Spice Internetervention: Know a friend making dumb life mistakes? Stage an internetervention.
Bargain Tattoos Of America offers an exciting coupon deal — “Buy One Tribal Tattoo, Get A Barbed-Wire Tattoo 1/2 Price!”All you have to do is head over to the site and book it now for an amazing deal. SPOILER ALERT: If you happened to click on the “Book Now” button on that site, you’ll realize that the entire Bargain Tattoos Of America site is a hoax (that really shouldn’t have been that hard to figure out, though, right?). Instead of leading you to a terrible deal involving regrettable tattoos, the button leads to an Old Spice commercial. Isaiah Mustafa, the actor who has achieved a certain level of fame for his appearances in the innovative Old Spice ad campaigns, also appears in this exclusive online advertisement.
The Bargain Tattoos Of America is just one of many false websites that ultimately lead to an Old Spice ad. Other fake pages include products like “100% Solid Gold Headset” or “100% Black Leather Sheets.” Each of these pages contains a button that links to an entirely unique Old Spice ad. If you access the original “Internetervention” website, you can view all of the available fake pages. You can even prank your friends by creating a link directly to the fake sites and sharing it via Facebook, Twitter or email. This ad campaign demonstrates Old Spice’s unique approach at capturing the attention of an online audience, and the videos/fake webpages are humorous enough that they’re worth checking out even if you already know they’re just a complex form of advertising. Don’t be embarrassed if you actually think “Cologne With Real Protein In It” is somewhat of a good idea.