(Old) Spice Up Your Life!
Bargain Tattoos Of America offers an exciting coupon deal — “Buy One Tribal Tattoo, Get A Barbed-Wire Tattoo 1/2 Price!”
Prank Your Friends.
The Bargain Tattoos Of America is just one of many false websites that ultimately lead to an Old Spice ad. Other fake pages include products like “100% Solid Gold Headset” or “100% Black Leather Sheets.” Each of these pages contains a button that links to an entirely unique Old Spice ad. If you access the original “Internetervention” website, you can view all of the available fake pages. You can even prank your friends by creating a link directly to the fake sites and sharing it via Facebook, Twitter or email. This ad campaign demonstrates Old Spice’s unique approach at capturing the attention of an online audience, and the videos/fake webpages are humorous enough that they’re worth checking out even if you already know they’re just a complex form of advertising. Don’t be embarrassed if you actually think “Cologne With Real Protein In It” is somewhat of a good idea.