Posted on Tuesday, November 25th, 2014 by Will Hagle
Feedie turns sharing food photos into actually sharing food with those who need it.
Feedie is a mobile app that combines social marketing for participating restaurants with a social initiative to support the Lunchbox Fund, a nonprofit organization that provides poor and at-risk school children. Using the app to support the Lunchbox Fund is as simple as taking a photo of your food and sharing it via your social networks, something people regularly do on a daily basis anyways. When you visit one of the restaurants participating in the initiative and share an image, that restaurant makes a donation equal to one meal to the Lunchbox Fund. It’s an effective way for restaurants to market their meals while giving back to the community at the same time.
Feedie was created in partnership with three of the world’s most notable chefs, Jamie Oliver, Mario Batali and Peter Tempelhoff. Given the international influence of those chefs, the app has a worldwide reach. There aren’t participating restaurants in every country, but you can find a place to use Feedlie throughout the United States as well as in Western Europe, South Africa and the UAE. Feedlie’s homepage includes a map that displays all of the available options. The app is also available both on Google Play and in the iOS App Store, furthering the initiative’s reach to a larger audience. In addition to the obvious social benefits of the app, it’s also useful for consumers to browse photos of specific restaurants in order to learn more about the menu or make a decision on what to order before visiting. It’s an extremely positive and useful app for everyone involved, and it’s great to see technology being used in order to support hunger-solving organizations like the Lunchbox Fund.