Nowness – Life is Interesting and Gorgeous Online

Posted on Monday, May 9th, 2011 by

Nowness – This is a Weekly Blog winner for a good reason: it’s a sophisticated Web storyteller, meaning it offers a regularly updated dose of the coolest and most chic stories currently circulating the Web. Claiming to be “the digital leader in luxury storytelling,” Nowness is the creation of LVMH Moët Hennessy Louis Vuitton, which explains its posh appearance while its content is editorially independent.

Each story or post concerns the creative world (fashion, design, film, gastronomy), and is accompanied by large high-quality photos and videos. As the reader you are encouraged to vote for each post, by clicking ‘Love’ or ‘Don’t Love.’ I just adored Il Pellicano: Tuscan Paradise (see screenshot below), and I feel this is but one example of the semi-infinite wonder you will find here on Nowness.

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