Posted on Monday, March 3rd, 2014 by Will Hagle
MyProvence is a new type of tourism website, focusing on Marseille’s best art, artists, and local installations.
Marseille-Provence was voted a European capital of culture in 2013. In order to honor the French location, Bouches-du-Rhône Tourisme launched a site celebrating the region’s art and culture. The site hosts one creation by a different artist each week. The art hosted on the site usually takes place somewhere around Marseille, and there is a wealth of information regarding the artist, his or her piece, and more information about how it relates to the city and where the installation takes place. There are typically exhibit locations and hours attached to each creation that is hosted on the site, so that Marseille residents or visitors can attend the gallery and see the installation in person. For those that can’t make it to Marseille, there are accompanying photographs to help you get an idea for the piece of art.
The website was created as a form of tourist promotion, but it takes a vastly different approach than most tourism websites. Instead of focusing on the most popular things to do or see in Marseille, the site offers information about the city’s art and culture. All of this is related to the Marseille-Provence MyProvence Festival, which takes place over the course of several weeks and demonstrates the area’s best local arts. There’s also the ability to enter an arts competition through the festival’s website, and entries are open and eligible to anyone. The winner receives a short artistic residency in order to create work in Marseille and contribute to the city’s already vibrant arts and culture scene.