Sevenly is not another retail company, on it you will find lifestyle products that help fund charity projects across the globe. They sell each product for 7 days and give $7 of every product sold directly to that week’s charity.

When Social Media Meets Social Good

Sevenly is a great example of how one can channel the immense online retail and social media world into doing good and making a difference. They aim to engage people in philanthropy but realize that most people have never supported a charity before, so asking for a monetary donation will antagonize them. Instead, they decided to encourage people to donate their social influence first. Next, their site allows people to purchase a product that gives money to a cause they support, this way they are encouraged to connect deeper with these charities. Sevenly believes that people matter, it’s a movement to create fashionable lifestyle products that help fund charity projects in 7 areas of need across the globe.

Making Money and Raising Awareness can Coexist!

Now you must realize that Sevenly is a for-profit social good company (similar to TOMS Shoes or Warby Parker…), it is a business that strives to make money but they do not consider philanthropy as a marketing gig, helping others seems to genuinely be it’s main cause. By creating weekly cause campaigns where people could purchase lifestyle products that benefited a partner charity, Sevenly successfully unlocked a way to not only raise major funding but huge awareness too. Try to imagine Amazon contributing a book for the less fortunate for every book they sell… If you ask me I’d  rather see this company becoming a retail monster, knowing some of my money will get to those who needs it most.