Posted on Monday, November 29th, 2010 by Annat Katz
Boutiques.com – Visual power has penetrated the fashion realm and now online apparel shopping is more accurate and individualized than ever. Take Boutiques.com for example, brought to us by Google, which “lets you find and discover fashion goods through a collection of boutiques curated by taste-makers — celebrities, stylists, designers, and fashion bloggers.” This ‘make-it-your-own’ apparel store uses visual technology that ‘learns’ your taste and style, and offers specific items that you, the users, will likely appreciate and hopefully purchase.
How does Boutiques learn what your style is, and what items to offer you accordingly? Click the Create Your Boutique button on the upper right corner, and start selecting your best outfits out of the ones the system offers you (actual celebrities’ styles). I did this for about 5 minutes, and Boutiques.com informed me my style is ‘casual chic.’
To finish off your own Boutique and have ‘it’s all you’ item recommendations, you will need to go through five more steps, but these are filled with fun and glamor you will enjoy every second of it. These include choosing your favorite (and least favorite) silhouettes, colors and patterns for a variety of clothing categories, and when you’re done, you go to your ‘Storefront’ and check out a huge catalog of clothing and accessories all suiting your personal style. Plus, you can follow other users who have created their storefront, and others can follow you for some added inspiration. I totally understand why Google bought this company. They KNOW style!
