Posted on Monday, October 18th, 2010 by Annat Katz
Stanfield’s Presents “The Guy At Home In His Underwear” – How do you increase people’s awareness of testicular cancer? You let the good-spirited and easy going Mark, a testicular cancer survivor, spend 25 days straight wearing nothing but his undies, while the whole thing is documented live (camera, audio), 24/7, and everyone can watch.
The entire project is not only about increasing our awareness of testicular cancer; it’s about helping out: “If he [Mark} can get 25,000 followers, and last 25 days, Stanfield’s will donate $25,000 to the Canadian Cancer Society in support of testicular cancer awareness.” There are currently well over 35,000 followers and counting, which is great but not enough; Stanfield’s set a new goal – securing 50,000 followers will score even more $$ to the Society, $50,000 to be exact.
What are you waiting for? Hit the Like button and start watching Mark live. You should also check out the trailer video.
