Posted on Monday, January 13th, 2014 by Will Hagle
Edgar is a platform that allows users to create, share, and track the progress of digital stories, useful for marketers, small business owners, content creators and individuals alike.
Edgar is the online home for storytellers of all types. The site provides the necessary tools for users to create a compelling digital story that can be easily shared online. Stories can be created by compiling your instagrams, tweets, home photos and videos and uploading them to Edgar. All you have to do is add captions to each item uploaded, and Edgar completes the process by creating a cohesive story. Stories created on Edgar can be embedded and shared on other sites, including blogs and various social media platforms. No matter where your Edgar story appears, it will look the exact same.
While any user can create a story and share it with the world using Edgar, the site is specifically useful for business owners or creative individuals looking to market their products or themselves. The site uses an example of a winemaker that might use Edgar to tell the story of how his winery was created, as well as the different products that he sells. If the story is picked up by bloggers or fans, those individuals can easily embed the exact same story on their own sites. All of the information regarding Edgar’s original story, such as who is reading and engaging with the story and where, is monitored by Edgar’s powerful insights tools. These can be tracked by users such as the aforementioned winemaker in order to gain a better understanding of a brand’s audience while also spreading awareness and marketing the product. Edgar is a valuable tool for spreading stories, as well as tracking how those stories are viewed and engaged with on social media sites and other locations across the internet, and its integration of a variety of tracking and embedding tools is genius.