Posted on Monday, September 29th, 2014 by Will Hagle
Hashtag My Ass incorporates your Instagram pictures into Etinne de Crecy’s music video.
French house DJ and producer Etinne de Crecy has created a humorous music video for a track called “Hashtag My Ass.” As soon as you arrive at the site, it takes up the entirety of your screen’s browser and shows a record called “Super Discount 3” being chosen from a pile of albums. After that’s placed on a turntable, you’re instructed to incorporate your Instagram account with the site (which guarantees that your photos will never be used for any purpose but the music video that immediately follows). The site then automatically pulls a random selection of photographs, focusing on images that are posted with a certain group of specific hashtags (which are listed on the site).
The video, which was directed by Etienne de Crecy himself, features a demonstration of the DJ’s skills as the song plays back. It takes a bit to load as it scans through your Instagram images and hashtags, but the wait is worth it. Each video that the site plays is uniquely created based on your library of Instagram photos, which are creatively placed into record sleeves. It’s funny to see your own images interspersed amongst the other record sleeve, and none of the integration looks amateurishly photoshopped or forced. It’s fun to see and watch, and sharing your video is easy to do through the site. Even if you’re not a fan of the music, it’s worth watching the video.