Posted on Monday, January 12th, 2015 by Will Hagle
RYOT is the only news outlet where every story lets you take action.
RYOT is an online news site covering U.S. and international politics, entertainment, viral content, and uplifting stories, among other noteworthy items. Many of the articles on RYOT discuss topics that can be found in more traditional media outlets, such as the shooting at the Charlie Hebdo offices in Paris or the Olympic Committee’s deliberations as to which city will host the 2024 games. The thing that sets RYOT apart, however, is the ability for readers to take some sort of action along with every article. On the Charlie Hebdo articles, for instance, there’s an opportunity to support the non-profit organization Reporters Without Borders. On the Olympic story, you can click a button and instantly be redirected to the homepage of Stoked, a volunteer organization.
Even RYOT articles that are seemingly unconnected to any social issue — such as one that reveals the Photoshop job on Justin Bieber’s new Calvin Klein ads — have a button that allows readers to take action (in this case, RYOT suggests you donate or volunteer with Homeboy Industries in order to “help young men in need of guidance,” which makes sense). RYOT’s intention is to turn its audience from passive readers to active members of society. It’s easy to read stories about the terrible things taking place around the world. It’s much harder to actually do anything about it. RYOT provides an opportunity for a global audience to remain informed about news-worthy issues and events while also taking the steps necessary to improve upon them as best as as possible.