Posted on Monday, March 25th, 2013 by Etye Sarner
Hello Again re-imagines Bowie’s “Sound and Vision” lead by artist Beck Hansen with 160+ musicians, as a fully interactive 360º interactive experience via The Lincoln Motor Company.
The Hello, Again performance started with an idea – re-imagine David Bowie’s classic, “Sound and Vision.” But it became more than another cover. It became an experience that presented a fresh take on the possibilities of the once familiar, for both the audience and the performers. The show doesn’t stop with the live performance. In collaboration with Beck, Director Chris Milk is creating a digital experience that is fully interactive.
Grab your headphones, and get ready to immerse yourself in a true-to-life concert experience. Great songs can establish a human connection with anyone. Beck is doing just that, by bringing together more than 160 musicians for a re-imagined performance of David Bowie’s classic song, “Sound and Vision.” Beck is bringing a new take on this classic by putting together a collection of sounds from some unexpected places. This won’t be your typical concert performance. Instead, you’ll hear layer upon layer of unique sounds coming together from different musicians.
By capturing the concert with 360-degree cameras and 360-degree binaural microphones, online viewers will have the opportunity to experience the show from any and every seat in the house. This digital experience will allow online viewers to click through a variety of lenses to view the show, as well as experience three distinct and different sound origins: an outer microphone that captures the 160+ musicians up close, an inner microphone that represents what the studio audience hears, and finally a central microphone that lets you hear what Beck hears.
Yet Beck’s plans go beyond rearranging the song. The musicians will be performing on a stage that encircles the audience: an arrangement that works with the possibilities of a multi-directional sound space. By joining forces with Director Chris Milk, the concert is captured on three 360-degree cameras as well as 360-degree microphones, allowing the audience of the digital experience to feel as if they’re actually there.
Grab your headphones, and get ready to be genuinely blown away with this true-to-life concert experience.
