Posted on Monday, August 25th, 2014 by Will Hagle
Cricket’s Circle offers advice, product lists and other recommendations for expectant mothers.
Cricket’s Circle is a site created by experienced mothers for expectant parents. The site offers advice as to the best products to buy as you prepare to bring your first child into the world. The way the recommendation service works is by having users take a lifestyle quiz that determines your parenting preferences (whether organic food is necessary, where you live and other questions like that). Cricket’s Circle then returns a list tailored to your needs, with price comparisons for items like strollers and bottles. The site typically recommends products from three different brands, giving expectant mothers more of an option to make their own decisions than similar sites.
Cricket’s Circle also links with Facebook to take a social approach to recommendations, allowing other parents to connect with each other and compare lists. There’s also the ability to create registries to be sent out before baby showers or other events. The site itself is trustworthy compared to competitors, as no brands pay to advertise their products. The personal, informative manner in which produces are recommended reflects that approach. The editorial style stems from founder and CEO Rachel Blumenthal, who owns her own jewelry brand (and whose husband founded Warby Parker). From the editorial voice to its design to the actual products recommended, Cricket’s Circle is a valuable resource for anyone expecting a child.