Posted on Monday, April 2nd, 2012 by Danny Davies
Google’s latest venture is quite the marvel. Project Re: Brief is an innovative – and actually pretty romantic – attempt to give a rebirth to some of the most iconic advertising campaigns that shaped brands for a generation.
Times have certainly changed since Coca Cola released its seminal ‘Hilltop’ ad, where a multicultural group of young hopefuls sang about how they’d “like to give the World a Coke”. And as Google sees it, the advent of multi-dimensional platforms, from the web, through the smartphone, to the tablet, means there’s so many more interactive ways a great ad campaign of the past can be spread across the globe once again.
It’s attempt to do this, not only with the Coke campaign, but with Alka Selzer, Avis and Volvo too, comes to life in a buzzing, interactive website that showcases the four original ad campaigns selected, the new campaigns led by the originals’ artistic directors, videos charting the project, and a few words on the tech behind them. The videos above and below are probably the project’s best bits, so watch them before clicking here to explore and get inspired by one of our most intriguing weekly faves so far in 2012, Project Re:Brief.
What do you think? Did Google’s re-imagination do the originals justice?
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