Posted on Monday, March 10th, 2014 by Will Hagle
100 Years of Design celebrates the profound impact of American design from 1914-2014 and beyond, marking the centennial of AIGA, the professional association of design.
100 Years Of Design was created in honor of AIGA, the professional organization for design. The organization was founded in 1914, so it is currently celebrating its 100th year of existence. The site features interviews with top designers, information about AIGA’s history and the impact that it has had on American and world design, and thousands of archives of AIGA design projects and other examples. Because the site was created to honor one hundred years of design, it is (obviously) well-designed. It’s broken up into a few different sections, each of which are easily scrollable. As you scroll downwards, video interviews with designers, pictures of design projects (such as the book cover for H.G. Wells’ 1931 novel The Time Machine) appear.
It’s incredibly interesting to learn about the design projects that took place at AIGA so long ago, and to track the transformation of design techniques and approaches throughout the past 100 years. AIGA celebrates design that “Connects,” “Informs,” “Assists,” “Delights,” and “Influences,” and each of those verbs acts as a different category on the site. Under each of those headings, projects are featured that align with the theme. The “Influences,” section, for instance, celebrates AIGA’s advertising accomplishments throughout the years. The “Informs” section features maps, instructional books, and all other design that informs. Now common, every-day designs like the UPC Code are featured on the site (the UPC code was first patented at the Drexel Institute of Technology in 1952, in case you were wondering). There is a wealth of history and information regarding AIGA and design in general, so fans of the art form should enjoy browsing the site, which is set up like a virtual museum.