Posted on Monday, February 15th, 2010 by Shachar Pessis
YouTube Ad Blitz 2010 – Usually when I watch TV and commercials are aired, I make use of that time to bring drinks or snacks from the kitchen, use the restrooms, or simply see what other channels have to offer in the meantime. But the Super Bowl is a totally different ballgame in that respect; I never move an inch when these prime time ads are showing. In pre-Internet days you’d have only one chance to see the Super Bowl ads – in real time as they were aired. Thanks to the wonderful powers of the Web, viewing these sought after ads takes MIA to a whole new level of thrill. I watched the ads during the game through YouTube Ad Blitz (they made the ad videos available immediately following their TV broadcast), but you can also find them on NFL FanHouse and CBS Sports.
Following the game, YouTube Ad Blitz was opened for user votes, and “the winning ad will receive ultimate video glory with YouTube homepage recognition on Feb 18,” so stay tuned. Another interesting voting system is the 2010 USA TODAY Ad Meter, which ranks the best commercials based on responses of a panel of ad viewers during the Super Bowl. The Ad Meter winner is Snickers. Below you’ll find the Ad Meter winner plus my personal favorites, Dodge and Doritos.
Another interesting point is that for the first time in its PR history, Google placed a TV commercial during the Super Bowl. Eric Schmidt, CEO of Google, said on the official Google blog that “We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.” Is that really the reason or maybe Google is afraid of facebook? You be the judge. In the meantime here’s the Google ad below.