Vevo – YouTube joins hands with Universal Music Group to create a special venue for premium music videos. What does this mean exactly – isn’t this what YouTube does anyway? Well, not quite. As reported by the New York Times, “the agreement, which also includes the licensing of Universal recordings for use in user generated videos on YouTube, is the latest of many efforts by YouTube, which is owned by Google, to place more professionally produced content in front of its huge audience, and in turn earn more money from advertising.”
This is all nice and dandy, but not really fair; Vevo is offered to US users only, excluding all other countries. The funny thing is, international users can still view many music videos on YouTube regardless of their geographic location, so Vevo isn’t that appealing at the moment. The same scenario was played out by Hulu, which is just as outrageous in my book. Content shouldn’t be restricted to certain locations, especially in this day and age of digital communication that’s already made the world flat over a decade ago.
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