PSFK – PSFK is a trends research, innovation and activation company that publishes a daily news site, provides trends research and innovation consultancy and hosts idea-generating events. PSFK’s aim is to inspire readers, clients and guests to make things better – whether that’s better marketing, better lives or a better world. If you were wondering what PSFK stands for (I certainly did), then it all began when Piers and Simon (Fawkes and King) stopped emailing each other messages about trend and idea news between New York and London, and started adding their observations to a website called PSFK.com. Check it out and be inspired!