Jinni – Searching for movie information and recommendations online could hardly be considered a novelty. Thanks to websites such as IMDb, Netflix and iTunes’ Movie Trailers (see many others in the Movies faveline on our homepage), such searches truly are a pleasant walk in the park. Just when you thought this search niche was maxed out in terms of innovation, Jinni proves there IS another way of going about searching for movies, films, TV shows and other related media. They focus on moods, feelings and emotions (or lack thereof) films stirred in users’ hearts. Sounds dodgy? I thought so at first.

But then I signed up, and instead of entering a movie’s title or an actor’s name, I typed in “William Shakespeare” to see what they’ll make of it. This prompted a page with interesting results, and I was presented with additional search parameters – this is where Jinni stands out – such as Period, Place, Mood, Plot, Audience and more. I seriously recommend that you try out this site. It’s a great movie discovery tool worth a shot. And if you were wondering where Jinni stands in terms of web 2.0, here’s what they have to say: “Jinni isn’t a social network, it’s an internet application designed to fit how people relate to movies and TV. And since conversation is part of that, we’ve created tools to meet people with shared tastes, compare preferences, and review and rank titles.” This reminds me of the movie Contradictions of the Heart…