Posted on Monday, October 5th, 2009 by Shachar Pessis
Foursquare – Back in the day, the Internet was thought to keep people at home rather than encourage them to go out. We all know this is not the case today, with mobile devices keeping us connected wherever we go. Pleasant online experience on the go is becoming more common than ever before at an accelerating rate. Foursquare is based on that cherished mobile connectivity, inviting people to explore their neighborhoods and then rewarding them for doing so.
Foursquare is a location-based social community and/or game – depends on how you look at it – where users earn points and badges for visiting various locations in their neighborhood. Users who become ‘regulars’ at one location or another may even win the Mayor title. What’s in it for you? The instant gratification would be honor and fame; Foursquare produces real-time updates on recent badge winners and newly elected Mayors of different cafes and restaurants. Moreover, businesses are using this service to reward their devoted clientele, giving out free drinks to the regulars visiting their place more than X times, for example.
According to Jennifer Van Grove from Mashable, this might be the next twitter. What do you think?