FarmVille – Reap What You Sow

FarmVille – Back in my university days, I took a business psychology course, where the lecturer claimed that humans are inherently lazy and don’t enjoy working. If that’s true, how can you explain FarmVille’s whopping eight million facebooks fans (and counting)? I guess my lecturer didn’t take into account the scenario of an extremely successful game where work is actually the very essence of the fun?

Chances are, you are already hooked on this game and are part of the growing “farmers” community on facebook, but did you know Zynga also offers a designated site for the game? And for those of you who never heard of FarmVille (shame on you!), it is a game where you “plant crops, take care of farm animals and help your friends grow their farms.” Enjoy the game (or work, however you see it)…

Shachar Pessis:

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