Color – The makers of this cool little iPhone and Android app are heralding what they call the new type of Facebook status update. And they’re right, it is new. And it really is cool! Color is simply an mobile video recorder that broadcasts what you’re seeing in front of you completely live to your Facebook friends, before allowing you to save it as a video with a caption.

Clever eh? Watch the videos below, and then learn more on Color app’s clean and clear site, by clicking here

Here’s how to start a broadcast on the app:

And here’s how your friends can see it on Facebook: