InToNow – This cool iPhone app is all about fun friendly interactions centered around your favorite TV shows. Show your friends what show you’re currently watching using InToNow’s smart instant recognition system (it will even show your friends what episode your’re watching), and see what your friends have to say. As with most social apps, InToNow also offers sharing your real-time show viewing info with friends on Twitter and Facebook. InToNow is available on iTunes’ App Store. So what are you watching now? Here’s what the app looks like on the iPhone.