Posted on Monday, September 3rd, 2012 by Uri Halevi
Klout measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your ‘Klout Score’. The Klout Score measures a person’s overall online influence on a scale of one to 100, with 100 being the most influential.
Klout’s system analyzes variables across multiple social networks based on your engagement, it basically acts as the standard for influence. Klout helps you understand your influence and how to leverage it; to benchmark your success, understand who you influence, and discover who to trust in the topics you care about.
Influence is the ability to drive action, it happens in real-time and can happen in any given topic. You influence others when you convince your friends to go see a movie, share your favorite YouTube video, or start a discussion about the upcoming election. As an influencer, you are the type of person that your friends look to when choosing what movie to see or what laptop to buy, that is exactly why brands will be interested in you! The brands Klout work with are confident in the quality of their products and they’d like you to try it to see for yourself. You are welcome to tell the world that you love the product, you dislike it, or to say nothing at all.
Klout Perks are exclusive products or experiences you earn based on your Klout. Perks enable brands to connect with influencers in their area of expertise. As an influencer, you get first access to Perks you can share with your friends and audience. Influencers have taken a new Audi for a weekend-long test drive, gone with their kids to an early screening of a Disney movie, and brought home new HP laptops loaded with films. So go find out what your Klout is and who know, it might be worthwhile for you…