Posted on Monday, August 4th, 2014 by Will Hagle
Higgle allows users to discover products, create offers, share items with others and buy stuff all in the same place.
Higgle is a social online shopping marketplace. The site was created with the intention of easing many of the pains associated with online shopping — missing deals, buying something that you don’t really want just because it’s on sale, etc. The way it solves some of these factors is by connecting shoppers who want to buy the same thing. Shoppers can name their own price — which the site calls creating a “higgle” — that will be sent directly to a merchant. The merchant then responds to the user by telling him or her how many other shoppers will need to agree to purchase an item for that price before it will be a valuable deal for them.
After a “higgle” has been created, users are encouraged to share the deal across social media platforms as well as within Higgle‘s own social platform. The idea is that enough random people using the site to shop will be attracted to a deal, ultimately driving down the price for everyone. The fact that merchants agree to prices depending on how many shoppers opt-in also further legitimizes the process for both sides. It’s a somewhat confusing concept that changes the way shopping is typically conducted online, as it eliminates the immediate gratification of purchasing something and having it delivered within a few days. Still, Higgle offers an easier way to get a deal while sharing your shopping experience with others.