Posted on Monday, July 7th, 2014 by Will Hagle
Wish is a platform that helps online shoppers discover stores and products that they might otherwise overlook.
The Internet’s greatest aspect — the fact that so much information and so many sites are so readily available — is also one of the most frustrating for consumers. There’s so much great content available that it can be difficult to even begin where to look. The fashion and retail industry is no exception to this rule, and that’s why content curators have seen so much success in this space. Wish differentiates itself by allowing stores to reach out directly to users whose tastes correspond with their brands. This essentially makes Wish a marketing agency, although it’s a marketing agency that provides both ends of the system with definite benefits. Users find the products that they’re looking for, while brands of all sizes reach the audiences that they need.
Wish works similarly to sites such as Fancy in that pictures of products are displayed on a user’s home screen and can be scrolled through endlessly. Wish gives you the opportunity to purchase an item at any time, but you can also add any product to your “Wishlist.” This Wishlist consists of the products that you like as well as the ones that you may return to buy later. Wishlists can also be shared amongst users. Because of the social aspect of the site, each user’s Wish page is slightly different and tailored directly to his or her own tastes. Using the site’s interactive features such as Wishlists also lead to users receiving rewards, typically in the form of Wish gift cards. The products on Wish vary greatly in terms of brand, style and cost, and there truly are items for anyone looking to discover something new.