The Cools is a site that allows the best brands and designers of products to directly communicate with their consumers, and vice versa, offering a wide-range of both high-end and affordable items.

The Coolest Place to Shop.

The Cools is an online marketplace that allows the best brands in fashion to  offer users exclusive content in a direct interaction. Most of the clothing found on The Cools is high quality, the type of fashion usually only attainable at high-end stores for extravagant prices. The Cools allows you to purchase this clothing using only your credit card or paypal account. Because your order is placed directly with the brands you order from, you receive instant communication from that particular brand’s customer service team. After the order has been placed, you can track the entire shipping process from the site. Each designer and other fashion-influencing person on the site has their own unique page on The Cools with a description, picture of themselves, and a list of their products. All of these products are available for purchase directly from these various brands and individuals, making the experience unique from other online marketplaces.

Connect with the Fashion World.

The main draw of The Cools is that influential brands are engaging with the site at the same rate as users. Fans of fashion can connect with their favorite bloggers, fashion lines or brands and communicate with them directly. This not only streamlines the purchasing process, but it also makes for more effective communication about the brands and the items they offer when it comes to finding new types of clothing that fit your style. Of course, The Cools doesn’t exclusively feature clothing. The site also offers  footwear and accessories, from pillows to headphones. There’s also a recommended gift guide for those struggling with ideas for their loved ones during the holiday season. The site offers an innovative approach for users that want a more personalized shopping experience, wish to know who created their products or where they can find more items of a similar style. To sum it up: it’s really cool.