Only the Best Products.
The Night Light offers a curated list of the best products parents should have for their newborn babies.
Tons of Information About Each Item.
Although The Night Light only displays a few products on its homepage, it offers a huge list of highly-descriptive information about each item. A top featured item at one point, for instance, was “The Best Bottle Drying Rack,” a $25 countertop drying rack from Boon Lawn. The Night Light has written tons of information about the product, including “who should buy this,” “what makes a good baby bottle drying rack,” and how the product was tested compared to its competitors or similar products. The information on the site is written in a personal, relatable tone by people who have been through the parenting process on their own. The site is owned and operated by a brother and sister team of writers — Joel Johnson and Rachel Fracassa (who works as a doula and has four children of her own). There’s also a team of contributors that give the site its unique editorial voice and make it a great recommendation service for all parents of newborns who need a little help picking the best items that can ultimately improve their lives a little bit.