Posted on Monday, July 14th, 2014 by Will Hagle
Heirlume uses a technology-backed gifting engine to generate unique jewelry recommendations based on lifestyle preferences.
Heirlume has created a system that helps choose jewelry for users based on certain choices and preferences. The site was created with the intent of helping individuals who are purchasing jewelry for a woman get a better idea as to what items would be a best fit for her look, but it can be useful for people buying jewelry for themselves as well. Heirlume users are instructed to take a visual survey to provide some background information about the woman who will ultimately wear the jewelry. The site then returns nine unique recommendations of pieces that can be shared amongst friends and family for additional opinion. There’s even the opportunity for those who are shared on the pieces to vote on their favorite.
Although Heirlume is headquartered in Chicago, they source their pieces from independent jewelers throughout the world. The site curates its own collection, so any gift purchased using the site’s recommendation tool has also been purchased via Heirlume. The pieces are also all “fine jewelry,” meaning they use precious metals rather than imitation metals. This also means that the jewelry has a higher price tag, so the site mostly tailors to high-end buyers that don’t know how to pick out the right piece of jewelry for another person. Of course, that’s a valuable service for many, and Heirlume does make it easy to find jewelry that best fits a particular woman’s preferences and style.