Posted on Monday, July 1st, 2013 by Maddie Slutsky
Brika is an online shopping site that sells more than just unique, classically modern home decor and accessories. They give each product a voice through the stories told by its maker.
Brika brings you in because of the product but keeps you around because of the stories from the makers. It is a website that allows you to buy eclectic modern accessories for yourself or your home. Their collections vary upon each artist but most can be considered to be fashion forward, contemporary pieces of art. The products being sold are hand made by each artist but not for an overpriced amount. Brika has discounts but never over 30% off retail because they want to save integrity for the maker. All makers as of now are from the United States, but Brika hopes to expand internationally in the future.
When you first enter the site you see right away the importance the Makers are to Brika. It’s the first tab you can click on and when you do each of their pictures comes up. From there you can click on their picture to learn about the individual story of each maker. So unlike Etsy where you just buy things and maybe go back later and tell your friends, Brika makes it impossible for you not to connect with each item you buy. Brika makes sure to give you the best of both worlds– amazing products, and an amazing connection to that product. It’s almost like that “favorite scarf in your closet.” It’s not your favorite scarf just because of how it looks, there is a story behind it that makes you love it so much… That is exactly what Brika is trying to do; they connect you to the product even before it arrives in the mail. So next time you check out Etsy, make sure you look at Brika first for a better all around buyer experience!
