A New Form of Music Video.
Swiss Lips, the electro-pop band from Manchester, England, made an extremely catchy song called “Carolyn.”
Remix while Playing a Game.
The site is designed in the style of a retro arcade video game. The mechanics of the game are relatively simple — you have to drive a car along a pathway using the left and right arrows of your keyboard. However, all of your driving movements within the game are extremely important — as they affect the song and the music video. Some decisions lead to making an awesome mix, and others make the song sound not-so-good. As you drive, you can collect powerups that change the instrumentation of the song. You can also pick up icons of the band members, which adds to the song’s sound, or drive over other random objects that have a random effect on the song. Once you finish the game, the site saves your version of the song and music video, which you can then share with other users. Because there are so many ways to remix the song and play through the game (and because the soundtrack is so good), it’s worth playing through a couple of times.