The fourth album of Swedish band, Little Dragon, Nabuma Rubberband, is coming out May 12th (UK) and May 13 (US). Check out how they are promoting it.

…But They Forgot Your Phone Number

Whenever a band drops an album, it is important to promote it, and the more fun the promotion, the better. Little Dragon created a website to promote Nabuma Rubberband and the first single off the album, Klapp Klapp.  Going to the site prompts you to enter your phone number, and each member of the band will call you and give you a bit of information about the album and single. After the phone calls you will get to hear the full Klapp Klapp song. When you go through the experience and love the song (which you will!), there is a link on the closing page to pre-order the album on iTunes and a list of tour dates for their upcoming tour.

You’ll Love It

I’ll admit that I am a huge country music fan so I have never listened to Little Dragon, but I really loved this song. The website makes you feel like you’re connecting with the band members and you even get a sneak peak at a part of the music video. Check out Little Dragon’s new single, Klapp Klapp, from their newest album, Nabuma Rubberband, and don’t forget to buy it in May!