An Innovative, Interactive Music Video
J. Roddy Walston & The Business is a rock band from Tennessee. They are good, and they are finally beginning to gain some exposure despite already having released 6 albums since their formation in 2002. The band’s latest video is also its most ambitious and inventive. It accompany’s the group’s song “Same Days,” which can be found on their 2013 album Essential Tremors. The video itself consists of horror movie-style images such as river baptisms, masked women trashing what appears to be a motel room, a guy in a canoe dumping a body, and a butcher chopping some meat. On the interactive website created in conjunction with the video, all of these clips play at the same time in tiny boxes that move around the browser window.
The clips are interactive because viewers can click on any of the floating boxes in order to see an enlarged view of the particular scene. A second click returns that video to the pile of floating scenes, which can also be selected. Although the individual clips are no different than the actual full-length video, it is nice to be able to choose your own scenes as the music plays in the background. The video was created by The Martin Agency in association with Hue & Cry. It was directed by Brig White & Evan Parsons and the site was created by New Object. Overall, it’s not the most impressive music video, but it does take a chance at utilizing technology to create something interesting rather than the standard YouTube clip. Also, J. Roddy Walston & The Business are a great band, and this song should be heard whether or not you’re participating along with the track while watching the video.