Schiphol Destination Unknown is a game designed to promote the various flight paths offered from Amsterdam’s Schiphol Airport.

Guess the location

Schiphol Destination Unknown was created as a marketing campaign for Amsterdam’s main airport, designed to demonstrate the various destinations which are available via flights from the Netherlands’ city. The game works by sourcing pictures from Instagram and displaying them throughout the screen as interlocking diamond shapes. Each time you click on a picture, a new one appears in its place. The point of the game is similar to the Google Street View game from a couple weeks ago, as you’re supposed to guess which location is being depicted in the Instagraph photos. Also like that game, points are awarded based on your distance from the correct location.

Instagrams from around the world

Schiphol Destination Unknown is more difficult than the Google Street View Game, primarily because many of the Instagram images are completely unrelated to the destination which you are attempting to guess (or maybe I am just not that good at the game). Each game begins as the clock counts down from 4:00, and points are awarded based on how many answers you can successfully complete in that time. There’s also the option to use various hints — which include the name of the airline that serves a particular flight path (which deducts 5 seconds from your overall remaining time), flight time (which deducts 10 seconds), or local time at the destination (which deducts 30 seconds). It’s a fun game for a marketing campaign, but it’s not quite as enjoyable as other alternatives out there…