True Life Costs – This amazingly designed and executed website by Volkswagen brings an entire town to life to teach us the concept of good value and expenses over time. Once you arrive in town you are invited to explore a variety of expense categories, including vacation, house, food, family, and of course, car -after all, it’s Volkswagen’s website and they do a terrific job at showing their cars’ good value.

Putting marketing agendas aside, the True Life Costs project is fun to explore, it’s beautifully designed and it does succeed to send the message of calculated spending.