The guys behind The Onion launched Clickhole, a click-baity website that satirizes the Buzzfeeds, Upworthies, and Viral Novas that have taken over social media.

Taking Jabs at Viral Content Giants

The famous satirical news source, The Onion, now has its sights set on a new target: the new viral, click-bait culture that presents itself in new online media. Clickhole features the same things you can find on sites like Buzzfeed and Upworthy, including silly lists (“Six kinds of hay”), quizzes (“If I Ordered Fries, Would You Have Any?”), and even “sponsored content” (“Which pizza should I have for dinner tonight? Presented by Pizza Hut”) – but on Clickhole, all of the content is fabricated satirical nonsense. My favorite post is the Upworthy-esque video titled “This Video Seems Silly, But It Makes A Good Point,” which features an animated dinosaur dancing with the phrase ‘Racism Is Bad’ on the screen.

The Message Behind It All…

According to their website, ClickHole has one and only one core belief: All web content deserves to go viral… ClickHole is the latest and greatest online social experience filled with the most clickable, irresistibly shareable content anywhere on the internet.” This statement confirms the sad fact that a mix of apathy, boredom, procrastination, and low expectations have caused people to buy into senseless, misleading content on the web. Then the sad reality really hits you when you realize that a huge portion of clickers on the web will visit Clickhole and not even realize the satirical message behind it. Even sadder, is the fact that even those who know that the site is mocking them, still can’t resist and click!