Posted on Monday, October 14th, 2013 by Will Hagle
Thunderclap is a tool designed to amplify important messages across social media platforms by allowing users to simultaneously post about causes and issues they support.
With all of the argumentative noise found on social media platforms such as Twitter and Facebook, it can be difficult for individuals to gain support for a particular cause or opinion on an issue. Thunderclap broadcasts issues that have gained the most support, elevating important causes above that noise. The site lets users carefully browse a variety of pre-written social messages, choosing which causes it wants to support. Or, if you’re feeling ambitious, you can create a social message for the cause of your own choosing. You then set a desired goal for how many social media users you want to support your cause and a date that your message will be sent out. A successful campaign of 200,000 will send out the exact same message at the exact same time (chosen by the initiator of the campaign). If more than your desired number of participants support your campaign, the extra supporters share the message, too. If a campaign doesn’t reach its goal, none of the supporters share messages.
Campaigns found on Thunderclap vary from promotion of important events or honorary days such as the disability-focused “International Day For Disaster Reduction” to political campaigns such as Senator Gillibrand’s “Opportunity Plan.” The idea is that, with a large number of supporters tweeting or posting a Facebook status about the same issue at the same time, others that were unaware of the Thunderclap campaign will take notice. Those users, in turn, will begin tweeting and sharing the message, which will cause the campaign to be spread. Support for the various causes still grows organically, it just needs a little push to get started. Thunderclap is an aptly-named website takes the concept of viral marketing and uses it to accomplish something that matters — raising support for important social issues.